Amazon Seller Plans: Individual vs. Professional

Understanding the Differences

Projected Sales Volume

The key difference between the Individual and Professional plans on Amazon is the projected volume of sales. If you expect to sell less than 40 items per month, the Individual plan may be more suitable. This plan charges a flat fee of $0.99 per item sold, making it cost-effective for lower-volume sellers.

Fees and Commissions

The Professional plan, designed for higher-volume sellers, has a monthly subscription fee of $39.99. However, it offers lower per-item fees and additional features. Professional sellers pay a commission fee of 8-15% on each item sold, depending on the category. The plan also includes access to advanced tools, such as bulk listing, inventory management, and reporting.

Additional Features

Beyond fees, the Professional plan provides numerous benefits. These include:

• Increased storage limits for inventory
• Access to Amazon Fulfillment (FBA) services
• Ability to create promotions and discounts
• Enhanced customer support

Making the Right Choice

Ultimately, the best choice for your business depends on your individual needs and sales volume. If you're a low-volume seller, the Individual plan can be cost-effective. However, if you anticipate high sales volume or require additional features, the Professional plan offers a comprehensive suite of tools to support your business.